A fresh take on health on the go
Making healthy snacks functional & delicious while fighting food waste.
Food waste is a huge issue in the UK with 73% being perfectly edible, it just doesn't look pretty (WRAP, 2025).
The UK fibre intake is low, only 4% of adult population reach the recommended 30g of fibre each day (Food Foundation, 2025).
Riff is our solution to both of these challenges: using wonky and surplus ingredients to make high fibre and high protein snack bars. A powerhouse in the snacking aisle that reduces food waste.